Bassendean Hotel


In July, that most charismatic of clients, Stefano from The Kiosk, rang to say he’d “bought a pub” (is this every designer’s dream job?), and he’d be opening in early September. So, on a fairly tight budget and even tighter timeframe, we launched into the task of re-invigorating this 1930s suburban pub.

We evolved a Brand which would pay respect to the working-man origins of this Depression-era establishment, yet still feel contemporary. Alluding to railway tracks, hex bolts and a 30s geometric monogram, the Basso branding appears in a mainly-monochromatic scheme with bold retro typography across signage, menus, coasters, Tshirts, etc.

Perhaps my favourite item is the drink coaster with the reminder that “beauty may fade, but drinking endures”.