The Grocer is a wholesale distributor to the food service industry offering thousands of products – from the rarities to the necessities. They were looking to rebrand their business to reflect their transition from a retail-based business to a wholesale operation, and increase their distribution reach. Ten brand variations were developed to maximise impact and reflect the diversity of their range. The scope of work included packaging, website, stationery, signage and vehicle livery. The team at OM4 developed the back-end of the site, including a search function which streamlines the ordering process. Spotting one of the Grocer delivery vans zipping around town just makes my day!