Tracy Graffin » Brand Design

Rice Stationery

Tracy — Thu, 02 Feb 2012 18:46:49 +0000

The stationery suite for John Rice comprises a die-cut business card, comps slip & brochure, plus an A6 booklet with beautiful images and accompanying text about falling in love & all that fuzzy stuff. The booklets were edge-sewn for a handmade touch.

All printed painstakingly by the fellows at Pilpel Print using letterpress & digital printing.

South City Kiosk

Tracy — Mon, 31 Oct 2011 01:55:39 +0000

Those great guys from The Kiosk have taken over South City Kiosk at City Beach ~ the retro concrete structure right on the sand, south of the Surf Club.

Open from 7am, now you can reward your early morning swim with a fantastic fresh coffee & muffin peut-être. The jumpin’ crowd from Saturday night’s opening soirée were treated to a beautiful sunset and cool DJ vibes. Paul’s vintage Hawaiian fluoro orange shirt complemented the new décor – Stefano has plans to procure it for a uniform.

The South City brand is a companion to the big-brother Kiosk logo, with the little Apé delivery van a tongue-in-cheek reference to Stef’s Italian heritage. Irreverent & fun.

DeRay & Simcoe

Tracy — Tue, 20 Sep 2011 10:31:27 +0000

And here are the final embossed DeRay & Simcoe cards. A very fine print/emboss job by the Pilpel blokes.

We printed these one PMS – each girl’s card alternates the grey & white scheme, for a personalised look.

note: I do believe the girls use equipment a little more updated than my Brownie 127 camera.

New Packaging Design

Tracy — Thu, 25 Nov 2010 02:29:35 +0000

A sneak preview of a project which has been in production all year!

I was delighted to work together with my friends at Public Creative, to design the brand and package for this ultra-premium skincare product. And it’s totally chemical-free and natural, hand-made by Fremantle company, Sodashi. More soon, with proper pics.

Eternity Photography launch

Tracy — Tue, 10 Aug 2010 01:31:47 +0000

John Rice is one tall, talented photographer. He brings an artistic eye to his work, and his energy and passion are evident through his interesting take on brides, babies, anklebiters and life.

Today his new photography website launched, the product of a fast gestation and a speedy OM4 build. It’s fresh and unaffected, like John really… Check out his work here.

OM4 – What goes round…

Tracy — Tue, 01 Dec 2009 10:56:00 +0000

Glenn Nicholas at OM4 has created a web platform that caters to just about every small business need. And you don’t have to be a tech geek to run it yourself (I’m testament to that!).

The guys have just moved into new premises and even chose tiles to match the OM4 orange.
This simple, vibrant card was printed one metallic colour, 2 sides, with an emboss (which everyone instinctively touches!).

In The Chair

Tracy — Wed, 14 Jan 2009 14:10:25 +0000

Identity for His Majesty’s new director Intern programme.

Silkyard Bedlinen

Tracy — Fri, 12 Dec 2008 05:21:10 +0000

New branding for beautiful bed linen made from 100% pure mulberry silk, hypo-allergenic, environmentally friendly and loved by all (including Helen’s cat) for its beautiful qualities..

The spiral of threaded leaves reflect the brand’s handmade qualities and eco-friendly ethos.

Printed on a lovely 100% recycled stock in two PMS + emboss, on 100% recycled stock.
See more here.

Canine Control

Tracy — Sat, 20 Sep 2008 05:27:32 +0000

Jennie Oliver – Dog Listener

If your hound dog is hassling you, it may be time to talk to someone who listens! Jen Oliver is a specialist in canine communication. This identity sneakily merges a pair of dogs with a pair of ears (look closely at the dog’s inside shape), and there’s a collage of identify-your-favourite-dog silhouettes on the reverse of the card. Plus some nice tactile embossing.

The Kiosk Opens

Tracy — Mon, 15 Sep 2008 04:34:57 +0000

Fab clients Jaqii and Stefano asked me to develop the identity for their new café right on Floreat Beach: The Kiosk. An FJ woody panel van was the inspiration for the new logo (supported by a bunch of illustrative scribbles), reflecting the retro orgins and the sand-on-your-feet feel of their new place…

Check out the Kiosk at Floreat Beach. Wear your thongs.