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	<title>Tracy Graffin - Graphic Designer &#187; Brand Design</title>
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	<link>http://tracygraffin.com.au</link>
	<description>a designer&#039;s view of the world: typography, travels, retro fun</description>
	<lastBuildDate>Fri, 03 Feb 2012 07:05:46 +0000</lastBuildDate>
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		<title>John Rice Stationery</title>
		<link>http://tracygraffin.com.au/john-rice-stationery/</link>
		<comments>http://tracygraffin.com.au/john-rice-stationery/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 10:46:49 +0000</pubDate>
		<dc:creator>Tracy</dc:creator>
				<category><![CDATA[Brand Design]]></category>

		<guid isPermaLink="false">http://tracygraffin.com.au/?p=1524</guid>
		<description><![CDATA[The stationery suite for John Rice comprises a die-cut business card, comps slip &#38; brochure, plus an A6 booklet with beautiful images and accompanying text about falling in love &#38; all that fuzzy stuff. The booklets were edge-sewn for a handmade touch. All printed painstakingly by the fellows at Pilpel Print using letterpress &#38; digital [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-1527" title="JohnRice.stationery" src="http://tracygraffin.com.au/files/JohnRice.stationery.jpg" alt="John Rice photographer stationery and booklets" width="550" height="350" /></p>
<p>The stationery suite for <a title="John Rice photographer" href="http://johnricephotographer.com.au/portfolio/" target="_blank">John Rice</a> comprises a die-cut business card, comps slip &amp; brochure, plus an A6 booklet with beautiful images and accompanying text about falling in love &amp; all that fuzzy stuff. The booklets were edge-sewn for a handmade touch. All printed painstakingly by the fellows at <a title="Pilpel Press" href="http://www.pilpel.com.au/" target="_blank">Pilpel Print</a> using letterpress &amp; digital printing.</p>
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		<title>South City Kiosk</title>
		<link>http://tracygraffin.com.au/south-city-kiosk/</link>
		<comments>http://tracygraffin.com.au/south-city-kiosk/#comments</comments>
		<pubDate>Mon, 31 Oct 2011 01:55:39 +0000</pubDate>
		<dc:creator>Tracy</dc:creator>
				<category><![CDATA[Brand Design]]></category>

		<guid isPermaLink="false">http://tracygraffin.com.au/?p=1279</guid>
		<description><![CDATA[Those great guys from The Kiosk have taken over South City Kiosk at City Beach ~ the retro concrete structure right on the sand, south of the Surf Club. Open from 7am, now you can reward your early morning swim with a fantastic fresh coffee &#38; muffin peut-être. The jumpin&#8217; crowd from Saturday night&#8217;s opening soirée were [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://tracygraffin.com.au/files/southcity.jpg" alt="South City Beach Kiosk" title="southcity" width="550" height="730" class="alignnone size-full wp-image-1406" /></p>
<p>Those great guys from The Kiosk have taken over South City Kiosk at City Beach ~ the retro concrete structure right on the sand, south of the Surf Club.</p>
<p><span id="more-1279"></span>Open from 7am, now you can reward your early morning swim with a fantastic fresh coffee &amp; muffin <em>peut-être</em>. The jumpin&#8217; crowd from Saturday night&#8217;s opening soirée were treated to a beautiful sunset and cool DJ vibes. Paul&#8217;s vintage Hawaiian fluoro orange shirt complemented the new décor &#8211; Stefano has plans to procure it for a uniform.</p>
<p>The South City brand is a companion to the big-brother Kiosk logo, with the little Apé delivery van a tongue-in-cheek reference to Stef&#8217;s Italian heritage. Irreverent &amp; fun.</p>
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		<title>DeRay &amp; Simcoe printed cards</title>
		<link>http://tracygraffin.com.au/deray-simcoe-printed-cards/</link>
		<comments>http://tracygraffin.com.au/deray-simcoe-printed-cards/#comments</comments>
		<pubDate>Tue, 20 Sep 2011 10:31:27 +0000</pubDate>
		<dc:creator>Tracy</dc:creator>
				<category><![CDATA[Brand Design]]></category>
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://tracygraffin.com.au/?p=1212</guid>
		<description><![CDATA[And here are the final embossed DeRay &#38; Simcoe cards. A very fine print/emboss job by the Pilpel blokes. We printed these one PMS &#8211; each girl&#8217;s card alternates the grey &#38; white scheme, for a personalised look. note: I do believe the girls use equipment a little more updated than my Brownie 127 camera.]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-1213" title="deray.cards" src="http://tracygraffin.com.au/files/deray.cards_.jpg" alt="DeRay Simcoe embossed business cards" width="550" height="330" /></p>
<p>And here are the final embossed <a title="DeRay &amp; Simcoe photography" href="http://www.deraysimcoe.com.au/" target="_blank">DeRay &amp; Simcoe</a> cards. A very fine print/emboss job by the Pilpel blokes.<br />
We printed these one PMS &#8211; each girl&#8217;s card alternates the grey &amp; white scheme, for a personalised look.</p>
<p><em>note:</em> I do believe the girls use equipment a little more updated than my Brownie 127 camera.</p>
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		<title>New Stationery DeRay&amp;Simcoe</title>
		<link>http://tracygraffin.com.au/new-stationery-deraysimcoe/</link>
		<comments>http://tracygraffin.com.au/new-stationery-deraysimcoe/#comments</comments>
		<pubDate>Tue, 20 Sep 2011 10:30:17 +0000</pubDate>
		<dc:creator>Tracy</dc:creator>
				<category><![CDATA[Brand Design]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://tracygraffin.com.au/?p=1143</guid>
		<description><![CDATA[I love a trip to the printers to check on a job. Not just because it&#8217;s a chance to escape from the desk &#8211; it&#8217;s gratifying to see the end-product after the design gestation period. Here&#8217;s one of the platen presses at Pilpel working some magic, embossing the new stationery for my clients DeRay &#38; [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-1190" title="deray.print" src="http://tracygraffin.com.au/files/deray.print_.jpg" alt="DeRay &amp; Simcoe Identity printing at Pilpel" width="550" height="500" /></p>
<p>I love a trip to the printers to check on a job. Not just because it&#8217;s a chance to escape from the desk &#8211; it&#8217;s gratifying to see the end-product after the design gestation period.</p>
<p><span id="more-1143"></span>Here&#8217;s one of the platen presses at Pilpel working some magic, embossing the new stationery for my clients <a href="http://www.deraysimcoe.com.au/html_ver/" target="_blank">DeRay &amp; Simcoe</a>. I&#8217;ve worked with these talented photographers for years, first developing their brand some years ago, and now on their tweaked, refreshed brand. Do check out their <a href="http://www.deraysimcoe.com.au/" target="_blank">website</a>, especially if you are in the planning stages of one of life&#8217;s big events (wedding, engagement, impending birth, family reunion, kid&#8217;s first steps) &#8211; they would love to chat with you.</p>
<p>Can I give <a title="Pilpel print" href="http://www.pilpel.com.au/" target="_blank">Pilpel</a> a plug too? Geoff and the fellows down there are dedicated to their printing craft. Now they have a brand new digital press on the floor so you can go old-school <em>or</em> digital-age.</p>
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		<item>
		<title>Spring for Sure</title>
		<link>http://tracygraffin.com.au/spring-for-sure/</link>
		<comments>http://tracygraffin.com.au/spring-for-sure/#comments</comments>
		<pubDate>Mon, 12 Sep 2011 23:39:42 +0000</pubDate>
		<dc:creator>Tracy</dc:creator>
				<category><![CDATA[Brand Design]]></category>
		<category><![CDATA[Travelogue]]></category>

		<guid isPermaLink="false">http://tracygraffin.com.au/?p=1179</guid>
		<description><![CDATA[Now it feels like spring! Sunday morning we returned to our fave beachside place The Kiosk @ Floreat Beach (did I mention they make great pancakes? And it&#8217;s the spot for our annual Thunderbird Xmas meetup). Next we walked over the boardwalk to City Beach where Paul snapped the Surf Club building (a threatened species) &#38; these shots of [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-1180" title="citybeach" src="http://tracygraffin.com.au/files/citybeach.jpg" alt="City Beach September 11th" width="550" height="230" /></p>
<p>Now it feels like spring! Sunday morning we returned to our fave beachside place <a href="http://tracygraffin.com.au/the-kiosk/">The Kiosk</a> @ Floreat Beach (did I mention they make great pancakes? And it&#8217;s the spot for our annual <a href="http://tbirds.com.au/pics/tbird-christmas-breakfast-2010/" target="_blank">Thunderbird Xmas</a> meetup). Next we walked over the boardwalk to City Beach where Paul snapped the Surf Club building (a threatened species) &amp; these shots of me gazing seaward &#8211; yeah it looks so planned but I didn&#8217;t even see him behind me.</p>
<p>Beautiful light, gorgeous spring day.</p>
]]></content:encoded>
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		<item>
		<title>New Packaging Design</title>
		<link>http://tracygraffin.com.au/new-packaging-design/</link>
		<comments>http://tracygraffin.com.au/new-packaging-design/#comments</comments>
		<pubDate>Thu, 25 Nov 2010 02:29:35 +0000</pubDate>
		<dc:creator>Tracy</dc:creator>
				<category><![CDATA[Brand Design]]></category>
		<category><![CDATA[Packaging]]></category>

		<guid isPermaLink="false">http://tracygraffin.com.au/?p=509</guid>
		<description><![CDATA[A sneak preview of a project which has been in production all year! I was delighted to work together with my friends at Public Creative, to design the brand and package for this ultra-premium skincare product. And it&#8217;s totally chemical-free and natural, hand-made by Fremantle company, Sodashi. More soon, with proper pics.]]></description>
			<content:encoded><![CDATA[<p><img src="http://tracygraffin.com.au/files/sam.box_.greysm.jpg" alt="Samadara new product by Sodashi" title="sam.box.greysm" width="275" height="328" class="alignnone size-full wp-image-514" /></p>
<p>A sneak preview of a project which has been in production all year! </p>
<p>I was delighted to work together with my friends at Public Creative, to design the brand and package for this ultra-premium skincare product. And it&#8217;s totally chemical-free and natural, hand-made by Fremantle company, Sodashi. More soon, with proper pics.</p>
]]></content:encoded>
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